Case study: Balkan Hidraulik

Or: How Much Involvement in the Client's Industry is Enough (or Too Much)?

Alright, so here's the deal – when you're crafting a website for someone, knowing a bit about their industry is like the secret sauce. It's not just for making things look pretty (that's UX/UI for you), but also for talking the talk and giving killer advice when your client needs it. Now, the burning question: how deep should you go into the client's world when you're building their website?

Let's be clear – we're talking web design here, not the nitty-gritty development stuff, which is a whole different ball game.

Picture this: We once had a client dealing with heavy construction machine parts. Easy, right? Wrong. When it came to figuring out what goes where on their homepage, we were drawing blanks. So, we went on a deep-dive mission. Checked out CAT, Volvo, SANY, XCMG – we practically stalked their websites looking for a magic formula. Spoiler alert: there wasn't one.

Now, faced with a tough choice: do we become industry masters or roll the dice with something unique? We went for a mix. Some parts of the design had rough edges, giving off a vibe like, "We're tough and strong."

How much did we really know about heavy-duty machine parts? Enough to not get lost in the weeds and sacrifice time we could spend on other cool projects, but also enough to tell our hydraulic springs from our lifters. There's something oddly satisfying about learning the ropes of something you knew zilch about. It gave us that cool, calm feeling when we wrapped up the project.

And guess what? The client noticed.

We didn't brag about our crash course in heavy machinery lingo, but the client's first reaction to the homepage draft was, "Have you worked in the industry?" Boom! That right there told us we nailed it. Another successful mission under our belt, and now it's time for a well-deserved beer. Cheers to rocking the web design world!

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