Case study: Shooting a TV commercial

Or: How to Fit 3 Locations in a Single Shooting Day

Got this cool gig to shoot a TV commercial for the local cable TV provider. They wanted something unique, and of course, they were on a tight schedule. We're used to it, so we said yes and dove into prepping.

Instructions were crystal clear: three locations, one day of shooting. So, we knew the heavy lifting was in the location scouting and script - the pre-production jazz. Sat down and brainstormed. How do you showcase a cable TV and internet provider's offerings best?

Speed test? Nah. Channel surfing? Not quite it. What's the one device we're glued to every day, besides the TV? Yep, good ol' mobile phones! So, why not have our actors in different situations watching TV on their phones? That sounded like a winner.

Found the perfect spot with three locations in one – Kalemegdan fortress. Luna park, fortress, and downtown district, all within a 10-minute stroll. Luna park became the first spot where we watched TV on our phones (yep, we also starred in the commercial) while cruising in bumper cars. Then, off to the fortress, where we chilled under a giant dinosaur as a "family," and finally, downtown. Everything fell into place, and we wrapped up just before the golden hour.

Moral of the story? Plan your shoots, nail the location scouting, and craft a detailed script. Smooth sailing in production, guaranteed. Don't take our word for it; give it a shot.

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