Case Study: Rock music video production

Or: Pushing the boundaries of budget video production

Serbian rock musician with a long CV, Bob Vidaković, reached out to us for a chat about a new music video. And we were delighted about that! Needless to say, every creative studio (with video production in their portfolio) wants to create music videos.

Bob wanted to have the video done in a quarry, with a CAT machine and a bunch of extras on the set working manually. However, when we discussed the budget, it became clear that it couldn't be done with the money he allocated for this project.

So, what's the solution?

To improvise! It is said that during the long course of evolution, the most adaptable had the most chances to survive, not the strongest ones (jellyfish or "meduza" in Serbian are immortal because of that). So, we sat down and thought. What was our biggest asset in this video? The location itself! And on top of that, we had a giant CAT machine on-site.

But, we needed it to work.

We called the owner of a querry (who happened to be a very cool guy) near city of Arilje and asked him a very unusual question: "Do you want to act in the music video?". He told us that we're crazy. After that, we told him that his role would be to operate the CAT and look cool, so he couldn't say no. The game was on!

But wait, that's it? Guy operating a CAT and band playing, really?

Of course not! We are very experienced in storytelling, so we created a cool backstory. The cool guy comes to his quarry and finds a cassette tape player on the seat of the CAT machine. He puts it on and starts to play. As the music starts, members of the band appear in various places in the quarry, playing the music he listens to. And that was not all.

To top it all off, we placed a drummer with a full set on top of the CAT machine, taped him and the set so it wouldn't fall down during movement, and shot it with the drone! He presented the cool and fearless nature of the guy operating the CAT, and at the same time, it was the most interesting shot in the music video. The rest of the band was in various locations playing their instruments, and the setup was perfect.

Oh, we haven't mentioned the time restrictions. We had just half of the day to do it, so we woke up at 5 and started shooting by 6:15 AM. Shooting was done by 4 PM, so we packed our gear and went to eat a well-earned "Kompletara," a specialty in that part of Serbia. It was a successful day.

What's the moral of the story? Don't limit yourself or your client with things that he/she is not able to afford at the current moment. Adapt. Improvise. Go beyond the obvious. After all, that project is your baby also. You gave it a life, and it's something you should be proud of.

The amazing final product can be found here.