Case study: Preserve Hilandar

Or: How Others' Work Can Be Inspiring and Useful When Properly Selected

Maybe you've been in a situation where you were given a bunch of material and were asked, 'Can we create something beautiful out of this?' It could be videos, photos, a bunch of code, or anything else. The process is essentially the same.

We were proud, long-time partners with the Hilandar Foundation. Firstly, it's not a small thing to be part of such an important community. Secondly, it gives responsibility a whole new meaning, which is what we were hoping for.

So, we received a hard disk with a lot of material, and the goal was to make a hero video for the Preserve Hilandar Foundation website. The material was mostly from a drone, and the goal of the video was to try to present the Hilandar Monastery in all its beauty in one minute or less. The challenge was on!

In most cases, selection is the most significant part of the project.

At least in these kinds of projects, so we have to choose the appropriate footage that will display Hilandar in all its glory among terabytes of different videos. We sat down and began to watch. It took days and days, and with every video, we asked ourselves: What is this footage telling us? Then, after we were done with the first round, we had about 100GB of material, which was tens of hours of videos. We took a short break to separate ourselves mentally from the work, and then we sat and did it again. The same process, the only difference was that this time it took us a couple of hours.

In the end, we had several videos that would be combined into the final video, and they were beautiful. Yes, selection really IS the hardest part of some projects. And it is crucial if the goal is to turn someone else's work into something new and beautiful.

Of course, the end result was stunning, and it can be seen here. Enjoy!"

Mastering the Art: The Complete Video Shooting Process Unveiled

Lights, camera, action! The world of video production is a thrilling blend of creativity, technical prowess, and a touch of magic. Whether you're a seasoned filmmaker or just dipping your toes into the realm of video shooting, understanding the complete process is essential for crafting compelling visual stories. Join us on a comprehensive journey through the intricacies of video shooting.

Pre-Production: Laying the Foundation

Conceptualization and Scripting

Every great video starts with a solid concept. It could be a narrative story, a documentary, or a promotional piece – the key is to have a clear idea of what you want to convey. Once the concept is locked in, scripting comes into play. The script acts as the roadmap, detailing scenes, dialogue, and crucial visual elements. As the Hitchcock said: "To make a great film, you need three things: the script, the script, and the script."

Planning and Storyboarding

With the script in hand, it's time to plan the shoot. Location scouting, talent casting, and creating a detailed shot list are integral components of pre-production. Storyboarding helps visualize each scene, ensuring that the director, cinematographer, and the entire team are on the same page regarding the visual narrative.

Technical Rehearsals and Equipment Setup

Technical rehearsals are a crucial step in the pre-production phase. It involves setting up equipment, testing camera angles, and ensuring lighting conditions are optimal. This phase helps iron out any technical glitches before the actual shoot day.

Production: Capturing the Magic

Set Management and Coordination

On the shoot day, effective set management is key. This involves coordinating the efforts of the entire crew, managing logistics, and ensuring everyone is aware of their roles. A well-organized set contributes to a smooth shooting process. AD's are key players here, but we should not forget the other key players of the day.

Cinematography: Framing the Shot

Cinematography is the art of visual storytelling through the camera lens. It involves making creative decisions about framing, composition, and camera movement. A skilled cinematographer brings the script to life, capturing each shot with precision and flair.

Lighting and Sound

Good lighting is the unsung hero of video shooting. It sets the mood, enhances visual appeal, and highlights important elements. Simultaneously, attention to sound quality is crucial. Clear, crisp audio is essential for a professional-looking and sounding video.

Post-Production: Weaving the Narrative

Footage Review and Selection

After wrapping up the shoot, it's time to review the footage. This process involves selecting the best takes, ensuring continuity, and identifying any additional shots needed during the editing phase.

Video Editing

Video editing is where the raw footage transforms into a cohesive narrative. Editors work their magic by arranging clips, adding transitions, incorporating visual effects, and synchronizing sound. This phase requires a keen eye for detail and a deep understanding of storytelling.

Color Grading and Audio Enhancement

Color grading enhances the visual aesthetics of the video, giving it a distinct look and feel. Additionally, audio enhancements, including music and sound effects, contribute to the overall atmosphere and emotional impact of the video.

Distribution and Feedback: Sharing the Story

Finalization and Export

Once the editing is complete, the final version is exported in the desired format. This step involves ensuring that the video meets technical specifications for distribution on various platforms.

Audience Engagement and Feedback

Sharing the video with the intended audience is where the real impact is felt. Social media, streaming platforms, or private screenings – the distribution strategy depends on the goals of the video. Collecting feedback from viewers provides valuable insights for future projects.

Conclusion: The Continuous Evolution of Video Shooting

In conclusion, the video shooting process is a multifaceted journey that involves meticulous planning, creative execution, and technical finesse. Each phase plays a crucial role in delivering a compelling visual narrative. As technology continues to advance and storytelling techniques evolve, mastering the art of video shooting becomes an ever-exciting and dynamic endeavor. Whether you're crafting a cinematic masterpiece or a snappy promotional video, understanding and embracing the complete video shooting process is the key to unlocking the full potential of your visual storytelling capabilities. So, grab your camera, ignite your creativity, and let the magic unfold on the screen!

Case study: Shooting a TV commercial

Or: How to Fit 3 Locations in a Single Shooting Day

Got this cool gig to shoot a TV commercial for the local cable TV provider. They wanted something unique, and of course, they were on a tight schedule. We're used to it, so we said yes and dove into prepping.

Instructions were crystal clear: three locations, one day of shooting. So, we knew the heavy lifting was in the location scouting and script - the pre-production jazz. Sat down and brainstormed. How do you showcase a cable TV and internet provider's offerings best?

Speed test? Nah. Channel surfing? Not quite it. What's the one device we're glued to every day, besides the TV? Yep, good ol' mobile phones! So, why not have our actors in different situations watching TV on their phones? That sounded like a winner.

Found the perfect spot with three locations in one – Kalemegdan fortress. Luna park, fortress, and downtown district, all within a 10-minute stroll. Luna park became the first spot where we watched TV on our phones (yep, we also starred in the commercial) while cruising in bumper cars. Then, off to the fortress, where we chilled under a giant dinosaur as a "family," and finally, downtown. Everything fell into place, and we wrapped up just before the golden hour.

Moral of the story? Plan your shoots, nail the location scouting, and craft a detailed script. Smooth sailing in production, guaranteed. Don't take our word for it; give it a shot.

Case study: Shooting an independent short film

Or: Do what you love and you will not have to work a single day

All of us in Medusa are crazy about movies, truly. Movies inspired us to start a creative agency in a way. So, one day after shooting our Xth commercial video, we sat down, and someone had an idea: Why don't we make our own short movie? There was bliss in everyone's eyes immediately.

At the time, we knew what it meant to shoot a commercial video but not what it meant to shoot a real movie. We needed to prepare, cast actors, gather more crew, and rent additional equipment. And all of that needed to be done alongside our other projects.

What was the location? We decided it would be in the forest. The crew? No more than 20 carefully chosen professionals who would wear multiple hats. Story was about a guy searching for the clean source of water in the near future, on enemy's territory. We agreed on a date and started with all the preparations needed to finish such a complex production. The screenplay was already done, and rehearsals started happening big time. The only thing we didn't have was a place to stay at the location.

At one moment, our DP said, "Do you want to camp during the shooting?" Wow! Of course, we said yes because most of us hadn't seen a tent in our lives. We agreed and added one more thing to our preparations: getting tents for the people.

And then, finally, the day of the production came.

We arrived at the destination, and it was more beautiful than when we went on a location scouting. The forest had accepted us. We placed our tents on one of the meadows and started with the costume rehearsals, so after just a few hours, we were ready for the first shot.

The best way to start the shooting is from the easiest possible scene (depends on the shooting plan) so the crew can warm up and gain some momentum for the rest of the day. We did exactly that, so again, in a few hours, we had our first scene wrapped. We were feeling great! Just 20 more to go, and we would be done. Tirelessly, we continued to shoot until the evening, and that repeated the process the whole next day, then one day more. Time flew by in an activity that all of us loved to do, in our own way.

And that was it

We just did it. Tens of hours of recorded material were ready for post-production, and we had the time of our lives. Even to this day, it looks impossible that all of that was done in such a short period, and without noticing, we have done it.

Today, that movie won several awards worldwide, and is still one of the most interesting projects we've ever done. So, there is no moral to this article. Just a short story we wanted to share with you, to inspire you to do what you love as much as possible. Because we are.

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